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VCE Art and Design

Visual Communication Design Unit 4: Design Development Evaluation and Presentation


Visual Communication and Design Unit 3: Visual Communication Design Practices. 

Course Description

The focus of this unit is on the development of design concepts and two final presentations of visual communications to meet the requirements of the brief. This involves applying the design process twice to meet each of the stated communication needs.

Having completed their brief and generated ideas in Unit 3, students continue the design process by developing and refining concepts for each communication need stated in the brief. They utilise a range of digital and manual two-and three-dimensional methods, media and materials. They investigate how the application of design elements and design principles creates different communication messages and conveys ideas to the target audience.

As students revisit stages to undertake further research or idea generation when developing and presenting their design solutions, they develop an understanding of the iterative nature of the design process. Ongoing reflection and evaluation of design solutions against the brief assists students with keeping their endeavours focussed.

Areas of Study

Development, refinement and evaluation

In this area of study students focus on the design process stages of the development of concepts and refinement. Using separate design processes, students develop and refine design concepts that satisfy each of the communication needs of the brief established in Unit 3. When selecting ideas to develop as concepts, students must ensure that ideas for each communication need are discernibly different in intent and presentation format. Students manipulate and apply design elements and design principles to create concepts that attract the interest of their target audience and convey the messages, ideas and information required to satisfy the brief.

Students explore and develop expertise in a range of appropriate manual and digital methods, materials and media for use in the design solutions for the brief. Two-dimensional and three-dimensional drawing methods maybe used to assist with visualising and presenting solutions and determining proportions and scale, if appropriate. Students apply design thinking and use mock-ups to test and evaluate the suitability of each design concept. They evaluate their refined concepts and devise a pitch to communicate their design thinking and decision making to an audience. Students explain the reasons for their selection and use of particular materials, media and methods, design elements, design principles and presentation formats. They consider responses to their pitch and further refine each selected concept in preparation for the final presentation. They draw on their annotations and reflections assembled during the design process to evaluate the effectiveness of their potential solutions in accordance with their brief.

Final presentations

This area of study focusses on the final stage in the design process, the resolution of presentations. Students produce two final visual communication presentations, which are the refinements of the concepts developed in Outcome 1 Unit 4. This involves selecting and applying materials, methods, media, design elements and design principles appropriate to the designs and selected presentation formats. Students explore ways of presenting their final visual communications that attract and engage the target audiences.


Outcomes Assessment Tasks Marks Allocated
(school-assessed coursework)

Unit 3 Outcome 3

Apply design thinking in preparing a brief with two communication needs for a client, undertaking research and generating a range of ideas relevant to the brief.

A brief that identifies the contexts, constraints, client’s needs and target audience, and a folio generating ideas relevant to the brief. The development folio for each need will include evidence of:

• use of design process and design thinking strategies;

• annotated research for information and inspiration;

• observational and visualisation drawings;

• generation of a wide range of design ideas.

Unit 3 Outcome 3 is assessed in conjunction with Unit 4 Outcome 1 and 2


Unit 4

Outcome 1

Develop distinctly different concepts for each communication need and devise a pitch to present concepts to an audience, evaluating the extent to which these concepts meet the requirements of the brief.

A folio of conceptual developments for each need. The conceptual development folio for each need will include evidence of:

• use of design process and design thinking strategies;

• application of manual and digital methods, media, materials; design elements, design principles, presentation formats;

• development and refinement of concepts;

• construction and presentation of a pitch to an audience;

• reasons for selection of preferred concepts for each need.

Outcome 2

Produce a final visual communication presentation for each communication need that satisfies the requirements of the brief.

Two distinct final presentations in two separate presentation formats that fulfil the communication needs of the client as detailed in the brief developed in Unit 3.

Evaluate how each presentation satisfies the requirements of the brief and evaluate the design process used to produce final visual communications.

Total Marks 40

Overall Final Assessment

Graded Assessment Title Assessment Exam Duration Contribution to Study Score (%)
1 Units 3 & 4 Coursework School-assessed   25
2 School-assessed Task School-assessed   40
3 Written examination November 1.5 hours 35


Reproduced by permission of the Victorian Curriculum and Assessment Authority, Victoria, Australia: