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VCE Art and Design

Visual Communication Design Unit 2: Application of Visual Communication Within Design Fields


Visual Communication Design Unit 1: Introduction to Visual Communication Design

Course Description

This unit focusses on the application of visual communication design knowledge, design thinking and drawing methods to create visual communications to meet specific purposes in designated design fields.

Areas of Study

Technical drawing in context

This area of study focusses on the acquisition and application of presentation drawing skills that incorporate the use of technical drawing conventions. These drawings present information and ideas associated with a specific design field selected for detailed study:

• environmental design;

• industrial design.

In the selected design field, students investigate ways in which information and ideas can be communicated to a client and draw on these understandings when creating presentation drawings. They develop an understanding of the context of presentation drawings in a selected design field. Students focus on the design process stages of development and refinement of concepts. They acquire knowledge and skills related to technical drawing conventions and apply these when representing forms using two- and three-dimensional presentation drawings appropriate to the selected field. Students use manual and digital methods to create the drawings.

Type and imagery in context

Increasing advancements in the digital communication of information has led to a greater need to understand the meaning and function of typography in visual language. In this area of study students develop knowledge and skills in manipulating type and images when communicating ideas and concepts. They consider historical and contemporary factors that have influenced the style and layout of print and screen-based presentation formats. Students develop and apply skills in selecting and manipulating type to evoke different moods and emotions, and use a range of manual and digital methods when creating and manipulating images. Students consider the suitability of file formats of images for print and on-screen presentations and the relationship between images and type when communicating ideas and concepts. They use imagination and creative thinking to stimulate curiosity and to develop divergent options when selecting and manipulating images and type for print and screen-based presentations.

Broadly, in this area of study students focus on the design process stages of generation of ideas and development of concepts. Students fulfil legal obligations regarding ownership of type and apply this knowledge when completing research and generating and developing ideas.

Applying the design process

This area of study focusses on the application of specific stages of the design process to organise thinking about approaches to solving design problems and presenting ideas. Students respond to a given brief addressing communication, environmental or industrial fields of design that outlines the messages or information to be conveyed to a target audience. The brief also provides a basis for reflection, as students develop an understanding of the iterative nature of this process by revisiting stages to meet the requirements of the brief. In response to a given brief, students engage in research and analysis to support their interpretation of the brief and as stimulus for generating ideas. Drawing on their creativity, students use a range of manual and digital methods, media and materials to generate ideas for further development. Students reflect on these options and further develop their preferred option. In response to their own evaluation, using the brief as a point of reference, students refine and present their visual communication. Throughout the design process students accumulate and annotate their drawings as part of their ongoing evaluation to assist with creating visual communications. They consider trademark, copyright and legal obligations of designers when using the work of others in all stages of the design process.



Assessment Tasks

(school-assessed coursework)

Create presentation drawings that incorporate relevant technical drawing conventions and effectively communicate information and ideas for a selected design field.

Folio of instrumental drawings from industrial and environmental design fields. Rendered drawings of objects that show tone and texture techniques and the application of media.

Manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright.

Design tasks that look at the anatomy of typography, create solutions to typogrpahy and the history of typography.

Apply stages of the design process to create a visual communication appropriate to a given brief.

Folio that demonstrates the modification of presentation/s to suit a specified audience/s. Apply the visual communication design process and use existing presentations to suit a specified audience(s), using manual and electronic production methods.

Analysis of examples of visual communication and explanation of how they communicate ideas and information and reflect influences.

Written or oral report supported by visual material that explains how visual communications convey ideas and information and reflect influences.

Overall Final Assessment

End of Semester Examination – 1.5 hours.

Information can be obtained from the Victorian Curriculum and Assessment Authority, Victoria, Australia: